Hi, I'm Hunter Terry.
I help AdTech founders avoid GTM failure.

15+ years in the trenches. No buzzwords, just hard-won lessons and sharp strategy.

Hunter Terry

My 15 Years in the Trenches

My perspective isn't from a textbook; it's from 15+ years in the AdTech trenches at places like Lotame—with 6 of those years on the ground in Singapore and Australia. I've seen what works, what breaks, and what's just pure theater.

I also learned the hard way that getting too comfortable is a career-killer. Getting fired for complacency was a brutal but necessary lesson: work is too big a part of life to spend it sitting on your hands. That experience is the root of my allergy to buzzwords and my obsession with doing work that actually matters.

Now I help startups avoid the same expensive mistakes—both in their products and in their culture.

The Hunter Flow: How I Think

Here's the five-step framework I use to cut through complexity and get to the heart of any GTM problem.

1

Start with the quiet pain.

What's the annoying, daily thing your audience already hates? (e.g., "Half your day goes to chasing data that was supposed to be synced.")

2

Say the quiet part out loud.

Drop a blunt observation that reframes the problem. (e.g., "Most platforms don't have a targeting problem. They have a trust problem.")

3

Show the idea, not the pitch.

What becomes easier? What does the tech actually unlock? (e.g., "You hit publish, and the audience is live everywhere. No ticket. No CSV.")

4

Snap to business value.

Why does this matter to the person who writes checks? (e.g., "This cuts campaign QA by 60% and saves your data team from babysitting.")

5

Leave them with tension.

Start a conversation, don't just end a pitch. (e.g., "The tech's easy. Getting buy-in? That's the hard part.")

Contact

I love hearing from sharp people in AdTech, founders, or anyone with a strong opinion. Whether you want to talk shop, debate a post, or just say hi—drop me a note below.